CQ® Sales: Use Cultural Intelligence to Reach New Markets

An interactive workshop that teaches sales professionals how to leverage the cultural values of an organization, team, or decision maker to open more sales opportunities, shorten sale cycles, and close more deals

Learn to Sell with CQ

The world of selling has changed drastically over the past decade. Not only has social media completely revolutionized the sales process, but globalization has had a dramatic effect on how much organizational and individual cultural values play a role in a seller’s ability to penetrate a new company, uncover new sales opportunities, and close a deal. In many instances, the process has become far more complex, thereby contributing to significantly longer sales cycles, smaller deal sizes and decreased revenue.

Learning Outcomes

  • Understand CQ and how it can benefit a sales professional
  • Develop an understanding of 10 cultural values and how to leverage them to conduct better sales discovery, pitching and negotiating
  • Recognize the cultural values that are most relevant to the sales process
  • Construct a strategy for selling to individuals, teams and business units with certain combinations of cultural values

You Will Receive

  • Access to CQ Starter and MyCV™ e-learning courses
  • CQ Your Sales Guide (40-page guide you can reference anytime)
  • Personal Cultural Values Profile
  • Case Studies
  • CQ Sales Simulation Materials
  • Real-time feedback on your ability to sell into new markets
  • Certificate of Completion that can be shared and added to your social media accounts
  • Digital Badge to validate your accomplishments. Showcase your digital badge on your email, resume, and social media accounts!

Not Sure Where to Start?

It all starts with the CQ Assessment. We use the results of your CQ Assessment to tailor the Digital Courses based on your strengths and weaknesses. 

Search All Products

Contact Us

If you need additional help or have questions, we’re here for you. Not to mention, we can help you customize the perfect set of solutions for your organization or individual use.

To get in contact with us, we have a few options including:

  1. Complete the form and we will get back to you within 1 business day.
  2. Contact us by using our website chat feature. The feature will connect you to a CQ representative (during normal business hours and days)
  3. Call us at 616.855.1737.
  4. Schedule a meeting to discuss your CQ goals and needs.

About the Cultural Intelligence Center

The Cultural Intelligence Center is an innovative, research-based training and consulting firm that draws upon empirical findings to help organizations and individuals assess and improve cultural intelligence (CQ)-the ability to work effectively with people from different nationalities, ethnicities, age groups, and more. We create programs, workshops, certifications, and multiple-languages assessments that are industry-specific and tailored to help people acquire CQ capabilities and harness their transformative powers in every aspect of their lives. Headquartered in the United States, our globally diverse team of experts and trainers serves clients all over the world to help everyone, everywhere unlock the power of CQ. More information about the Cultural Intelligence Center can be found on our website at www.CulturalQ.com.